The primary objectives of this project were to design an ad campaign and website that informs and persuades a 25-60 year old audience to donate or volunteer support at a PA-based organization. Operating as a shelter, OATH provides grooming services, mobile outreach work and runs a series of events to help the homeless community. The audience needs, foremost, a reason to care about the homelessness crisis. To do so, each poster represents a question for the viewer, such as "What if (a bench) was your bed?". Second, the viewer needs an easily accessible sister site to the organization's original webpage specifically created to explain the mission of OATH and showcase the posters generated. The deliverables were three posters to run on bus shelters, on backs of buses and other public spaces. Other deliverables regard a hi-fi wireframe and a working responsive prototype employing HTML and CSS. Unique aspects of this project include original imagery from OATH's primary site and their various social media pages. The color scheme was also altered to create a contrast of light/warm and dark/cool section colors.

Mockup Attribution: Ricardo Garcia